Update on 2020 Flood in the Greater Jakarta Area

Dear Atma Community,

My belongings were destroyed during the flooding that struck Jakarta on the first day of the new year. This has been some of the worst flooding we’ve seen, and has been devastating for local residents and for the Atma Connect team in the area. Heavy rains struck and continued to flood over 308 villages over 15 hours, mainly in the Greater Jakarta Area, West Java, and Banten Provinces. Based on data from the National Disaster Management Agency, the floods submerged 308 villages, with water levels of up to six meters, and claimed the lives of 66 people. Over 92,000 people were displaced and evacuated to 189 shelters. The floods also affected public infrastructure and public service buildings such as schools, bridges, and traditional markets, as you can see through posts on AtmaGo

I don’t only want to update you on the crisis the floods have caused, I also want to lift up the direct impact that AtmaGo is having to help people prepare and recover. Through the mobile app, people received critical early warnings about the flooding. AtmaGo delivered over 200 alerts on the floods that reached over 30,000 residents in 74 districts. In over 100 user generated posts during this period, AtmaGo users were helping one another by sharing real time updates, warning each other about damaged infrastructure and flooded areas, sharing preparedness information, and communicating the location of aid and shelters. People used AtmaGo to ask for help, warn others, and seek moral support.

“Our neighborhood usually floods every year, so we got used to it. But this year it was so big, we never experienced anything like this before,” said Muhammad Jaenudin, an AtmaGo user in East Jakarta. His neighborhood was severely affected by the flood, and is working to secure clothing, food, medical supplies and also inflatable vests, to prepare for additional flooding that could occur during this year’s rainy season, which has just begun. 

He posted photos of the flooding on AtmaGo. You can see through the photos that the water height reached 4.42 feet. The flood had a strong current which made it dangerous for those who attempted to walk through the water. For safety reasons, the power company turned off the grids in flood-affected areas starting at 7 am on Jan 1. Most of Muhammad’s neighbors had evacuated to safer places, but all were affected. 

The Indonesian Red Cross (PMI), one of Atma’s partners, is using AtmaGo to share their flooding response efforts. They dropped aid supplies and evacuated victims in Lebak, Banten and Sukajaya, Bogor (both locations in West Java Province) using a helicopter because that was the only way they could reach the area. PMI also provided ambulance services and set up communal kitchens to help flood victims in other areas.

Since the flood, the Jakarta Provincial Government and local communities are working together to clean up mud, garbage, and debris. So far communal cleanups have taken place in 390 villages, involving 800 civil servants and 12,000 sanitation workers. In addition, 1,400 garbage trucks, 20 heavy equipment vehicles, 50 road sweepers, and 100 pick-up trucks were also deployed to support the effort. Similar activities also took place in areas such as Lebak, Tangerang, and Bekasi. These post-disaster activities are ongoing because the floods have caused other issues such as excessive garbage and debris, damaged public facilities and infrastructure, as well as public health issues like diarrhea, typhoid, dengue, and skin and respiratory infections.

Atma is on the ground, connecting residents, sponsoring recovery activities, and building resilience. Thank you again for your support in building neighbor to neighbor resilience in the most vulnerable communities – we could not do this without you.


Alfan Kasdar

Indonesia Field Director, Atma Connect

P.S. Follow us on Twitter, LinkedIn, and Facebook to find out more about our work on the flooding in Jakarta and the disaster in Puerto Rico. If you’d like, donate to support this work. Thank you again.

Puerto Rico Update on 2020 Earthquakes

Dear Atma Community,

I wanted to give you an update on what is happening in Puerto Rico right now, since the earthquakes that left the entirety of the island without power. We want to thank you so much for your support of Atma. Puerto Rico is an island that remains unprepared for disaster, and there is a tremendous need to build more resilience. 

Since the earthquake I had to travel from where I live on the outskirts of San Juan to my father’s place where there is a generator. When I talk to people on the street, they say that this event is reminiscent to the period after Hurricane María. Many communities are anxiously waiting for the return of light and some communities are even without water. 

The governor of Puerto Rico, Wanda Vázquez, declared a state of emergency on the island amidst the earthquakes which collapsed the fragile electric utility and left the entire island without power, killing one person, and affecting infrastructure in several communities in the southern portion of the island. 

Both quakes were felt in the San Juan metropolitan area. Residents awoke for the second, bigger quake at 4:24AM on January 7th, a 6.4 magnitude tremor which took out the electricity for the whole island. I quickly sprang out of bed, picked up my daughter, and ran for the door. Many friends who live closer to the epicenter have shared that they are sleeping outside out of fear that their house will collapse like so many already have. Public offices have suspended services and few businesses with generators have opened to provide services to the public. 

The day carried on and there was no news from the power utility company except for the occasional tweet to inform they were inspecting power plants and that they hoped to soon have electricity up and running. Longer and longer lines started to form at gas stations by people trying to get  fuel to power their generators, to keep their groceries from spoiling in the fridge, and to power fans to get some relief from the heat. In my household, I  already emptied out my fridge, tossed refrigerated goods that I have nowhere to keep into the trash – knowing that power is not going to be restored before Friday, and trying to avoid a mold problem. In the early evening, a press conference was held by the governor and the electric utility’s CEO to announce that two of the power plants that provide electricity to 67% of the demand in Puerto Rico had suffered significant damages. They informed the public that soon they would have energy restored to 70-80% of the island residents but with no guarantee of a date or time.

It is estimated that around 750 people have sought refuge at different shelters set up throughout the southern municipalities on the island, but this number is grossly underestimated. A shelter in Yauco, a municipality in the southwestern portion of the island, is reporting that 1,500 people have sought refuge. 

In January, we plan to work with youth in communities using citizen journalism to survey community members and identify the most vulnerable people. This FEMA trained youth corps will be using AtmaGo to document their experience of surveying the community, highlight essential resources within the community, and build social connectedness. We look forward to keeping you updated on our work.

Thank you again for your support, together we are building neighbor to neighbor resilience in the most vulnerable communities. 


Natasha Mevs-Korff
Operations and Program Associate, Puerto Rico
Atma Connect 

P.S. Follow us on Twitter, LinkedIn, and Facebook to find out more about our work on the disaster in Puerto Rico and on the flooding in Jakarta. If you’d like, donate to support this work. Thanks again.

AtmaGo Builds Partnerships Towards Community-Based Resilience in Puerto Rico

We have been working to prepare AtmaGo and our partnerships to bring AtmaGo to Puerto Rico this year. Our Partnerships Coordinator, Natasha, originally from Puerto Rico, has moved back to the island and has been introducing AtmaGo to community based organizations working on resilience and recovery. 

Puerto Ricans are still trying to recover and rebuild from the devastating effects of Hurricane Irma and María and the impact of a 12 year economic recession. The island has been hit hard by the exodus of its professional working class and the young population, looking for stability and work opportunities in the continental United States. The federally appointed fiscal control board is moving forward with austerity measures, cutting government pensions, severely cutting the University of Puerto Rico’s funding by $541 million in the next 5 years, closing 307 public schools across the island, and approving an increase in the cost of electricity. 

 AtmaGo has the potential to alleviate these hardships by providing a platform where residents can share solutions and resources, and organize, implement, and amplify community-led efforts. Our approach builds local social networks in the most vulnerable communities, and strengthens their resilience to acute shocks and chronic challenges. Our focus in Puerto Rico, like in Indonesia, will be to provide a platform that allows for the sharing of critical information and solutions to chronic local problems. AtmaGo will focus on building local economic empowerment, amplifying the voices of women, and providing a digital platform where vulnerable communities can be seen by governments and institutions.

Deepening local connections via Human Centered Design Interviews 

Natasha checked in with Jesús, a public school teacher whom we interviewed back in 2018 when we partnered with Mercy Corps to conduct Human Centered Design interviews to identify the needs and opportunities of local residents. Jesús shared that not a lot had changed since we last spoke. In April, The New York Times published a piece covering the failed recovery effort and the lack of funding for disaster relief legislation, echoing what Jesus was witnessing in his municipality of Naguabo on the eastern side of the island. He also shared that he will be greatly impacted by the cutting of government pensions, increasing his already precarious living situation despite having worked for the public school system for 24 years. “One month you pay the car and utilities, the next month you have enough to cover the mortgage.”

He concluded that the community itself needs to play an important role in social services’ programs. He thinks AtmaGo could serve the role of reinvigorating communities and supporting the organizing efforts already taking place around the island. In this same spirit, Jesús will be running for mayor of Naguabo in the upcoming elections — we find his commitment to his community inspiring! Meanwhile, we will be building connections with local governments all over the island, including Mayors’ offices, to increase the adoption and use of AtmaGo to improve communication between governments and local residents. 

Partnering with Community Organizations to Amplify Solutions

Natasha also met with several organizations working on community resilience, disaster recovery, psychosocial support, women’s health, and gender violence prevention. AtmaGo will help to amplify the voices of these organizations and create an avenue for them to communicate with their neighbors and build community. Universally, these local organizations reported that they have trouble communicating their work and the services they offer to community members. AtmaGo has offered to bridge this gap with our hyperlocal platform that crowd-sources user generated content, that will connect people to resources in their immediate area.

We traveled to Adjuntas, a small, mountainous town in the center of PR to meet with Casa Pueblo. They have been serving and organizing the community of Adjuntas and Puerto Rico for almost 40 years. Their work centers around environmental education, conservation, and now accessibility to renewable energy technology. Immediately after the passing of Hurricane María, Casa Pueblo distributed solar powered lights and refrigerators to households in Adjuntas. The organization is now running an island wide campaign to reinvest in solar micro grid networks to create access to clean and reliable energy sources for communities around the island.

We also met with Taller Salud, a nonprofit that was awarded the 2019 Richard C. Holbrooke Award for their service immediately after the passing of Hurricanes Irma & María. Their work centers on improving women’s access to health care and reducing violence in the communities they serve through education and community economic development. Taller Salud was key to the recovery and aid distribution efforts in the municipality of Loiza, a historically marginalized community that was hard hit after both hurricanes Irma & María.

Atma Connect has been invited to co-work out of the Americares office, along with other organizations like NetHope, Internews, and All Hands and Hearts. Building these relationships with other community-based organizations has created a network of organizations that will help bring AtmaGo into various communities in Puerto Rico to solve critical communication, social connectedness, resilience, and community building needs. These meetings have also informed us of the range of challenges that AtmaGo can help address. We are looking forward to launching in Puerto Rico with a detailed understanding of what other organizations are doing so we can coordinate effectively and extend our impact. 

Outlook for AtmaGo in Puerto Rico

All of the organizations we met with were excited about AtmaGo as a communication tool that serves for organizing, educating, and creating social cohesion. We are thrilled to bring AtmaGo to vulnerable regions and people in the United States, and expand the life saving impact of AtmaGo to communities in Puerto Rico! 

Thank you again for your dedication to our mission of empowering people to improve their communities from the ground up!


Natasha Mevs-Korff

PS: Amplify Atma’s efforts building resilient communities and empowering the most vulnerable in Puerto Rico by donating!

Announcing our first Vice President of Growth & Impact – Zev Lowe

We are excited to announce that Atma Connect has hired Zev Lowe as our first Vice President of Growth & Impact. This newly-created role will oversee Atma Connect’s cross-functional growth team, and will lead our field team in Indonesia, with the goal of connecting more people through AtmaGo, our award-winning app, so they can receive disaster alerts, report disaster-related issues, post local problems, learn about job opportunities, and share news and resources.

Zev Lowe brings over 12 years of leadership experience to Atma Connect. He was recently on the founding team of Worldreader, a FastCompany “most innovative” global technology nonprofit serving over 10M people. As a member of Worldreader’s Global Leadership Team, Mr. Lowe developed innovative models and partnerships that harnessed technology to address the lack of reading materials in the Global South.

Mr. Lowe has lived and worked extensively in Southeast Asia. In Indonesia, he served as a Fellow with the microfinance nonprofit Kiva.org, and he also worked in the private sector in the software industry in Malaysia. He holds an MBA from ESADE Business School and an undergraduate degree in Computer Science and Anthropology from Dartmouth College. In addition to English, he also speaks Bahasa Indonesia and Spanish.

“Atma Connect is privileged to have connected 1 million people, allowing them to share information, help each other, create better lives, and prepare for and recover from natural disasters” said Meena Palaniappan, Atma Connect’s Founder & CEO. “With Zev on board, we’re looking forward to expanding our impact in Indonesia, as well as in other key geographies around the world.”

“Communities with good social networks bounce back more quickly from adversity,” said Mr. Lowe. “It is a privilege to join Atma Connect in harnessing technology to empower people, strengthen social ties, and develop resilience. I’m excited to help advance Atma Connect’s vision of building the power of people helping people in vulnerable communities around the world.”

Zev Lowe joins Atma Connect’s headquarters in the San Francisco Bay Area. He can be reached at zev[at]atmaconnect[dot]org.

Social Media for Social Good? Confronting the Social Media Beast

AtmaGo Users participate in clean-up of the Garang River in Semarang, Indonesia.

AtmaGo Users participate in clean-up of the Garang River in Semarang, Indonesia.

By Meena Palaniappan

Over the past few months, social media has become a digital pariah — major platforms have been accused of fostering a climate of intolerance, making people vulnerable to propaganda, and fraying our social fabric. And, to make maters worse, recent revelations about foreign influence and Cambridge Analytica’s use of Facebook apps to harvest data have even staunch supporters of social media questioning the personal and societal risks of data sharing online. There are, in short, huge problems with social media and its attention-based economy. Yet, there are also huge benefits to being connected with online communities and instant information.

In November of last year, Chamath Palihapitiya, a former Facebook executive, made waves by stating that “the short-term, dopamine-driven feedback loops” created by social media “are destroying how society works.” Other major players in the social media space, such as Twitter’s Jack Dorsey, have stepped forward with similar remarks.

In response to this evolving consciousness, in February 2018, a group of former Facebook and Google employees started the Center for Humane Technology. According to the group: “What began as a race to monetize our attention is now eroding the pillars of our society: mental health, democracy, social relationships, and our children.”

As the CEO of a social media platform dedicated to the idea of “neighbors helping neighbors” — and as the mom of a precocious 11-year-old who recently told me that “social media is evil” — I feel the tension more than most. Why did social media, once hailed as a beacon for democratizing information, empowering social movements, and building a more connected world, lead to so many of these negative and unintended outcomes? How can we reverse this?

Social Psychology and Business Models

To understand the dark-side of social media, we have to look at human psychology, group behavior and technology. As Susanna Schrobsdorff wrote in Time last year, anger provides a “burst of adrenaline” when expressed, and “anger is particularly contagious on social media,” because we are wired to take emotional queues from our peers. Empirical research has backed this up: A study by Beihang University of Sina Weibo, a Chinese micro-blogging platform, found that rage travelled faster than joy, sadness or disgust. A 2016 study in Nature about Facebook found more active users spread more negative messages.

And not only anger, but false information spreads rapidly online. This combination can promote a deep polarization and encourage the spread of conspiracy theories. Sinan Aral, a professor at MIT, wrote a piece on March 8th in the NY Times, summarizing research that he and colleagues have conducted. Their analysis, which studied millions of tweets over the entire 11 year history of Twitter, found that false stories spread far faster and more broadly than true ones do. Researchers like Dr. Aral argue that it’s not just the nature of the technology — but also the business models that support it. As Aral puts it, “the social media advertising market creates incentives for the spread of false stories because their wider diffusion makes them profitable.”

Roger McNamee, an early investor and advisor to Facebook also wrote about the far reaching negative consequences of Facebook’s business model. He notes that Facebook, Google and other social media platforms make their money from advertising. This makes users of these platforms not the customer, but actually the product that is being sold to advertisers.

This, he theorizes, is what leads to the unintended negative consequences of social media — namely, chasing advertising dollars at the expense of users health and the health of communities. In a panel at the New School, Roger McNamee said “Facebook created a business model that essentially made people who believe [conspiracy theories] more valuable. It was in [Facebook’s] interest to appeal to fear and anger.”

In a March 20, NYTimes Op/Ed, Zayneb Tufecki takes this argument further. In writing about the Cambridge Analytica controversy, she argues that  “A business model based on vast data surveillance and charging clients to opaquely target users based on this kind of extensive profiling will inevitably be misused. The real problem is that billions of dollars are being made at the expense of the health of our public sphere…”

Searching for Social Solutions

Given the array of negative outcomes we’ve experienced, how can we reform social media? Palihapitiya, the former Facebook executive, argues for getting off social media or strictly limiting the time you spend on it. McNamee argues for more transparency and regulation. And Aral makes the case that if platforms “demote accounts or posts” that spread false stories, that the financial incentives would swing towards more factual content.

These all sound like good ideas, but I think we need to go further to focus our energy on building networks that are dedicated to prosocial ideas and content and that are designed to strengthen local communities. This dream social media platform is a tall order, but this is why we built AtmaGo, a social network dedicated to social cohesion and community resilience.

One advantage we have, as a non-profit, is that we don’t have to respond to the demands of advertisers. This has given us the luxury of focusing on the needs and opportunities of people living in low income communities in the developing world. Not being beholden to advertisers, but to users, has also allowed us to create an app that focuses on prosocial content and that works on the lower end mobile phones and systems our users have.

Our business model means that we are not being forced solely to maximize time on the app, which could lead to chasing posts that promote fear and anger. We also are able to continually follow the demands of our users, even when it leads to users spending less time on AtmaGo.

For example, our users wanted to see more change on the ground as a result of what was happening on AtmaGo. So, with the help of IDEO.org and other partners, we added the ability for users to report problems to government and organize events to improve their communities. Since then, AtmaGo users in cities across Indonesia have created events to remove solid waste from their neighborhoods and plant trees. Activities like these not only reduce the impact of flooding, which is a persistent problem throughout Indonesia, but they also promote real-world social interactions that are critical for the health of communities, and their ability to bounce back from disaster.

In studies of Hurricane Sandy and natural disasters in Chicago, researchers have found that areas with high levels of community interaction and organization fared far better than others. In a recent study on the tsunami in Japan, communities with good social networks had lower mortality and bounced back more quickly from disaster.

Our work at Atma is inspired by the Indonesian idea of Gotong Royong, or mutual support — neighbors working together to improve their communities. Not only are humans wired to connect, but we are also born with an innate desire to help others. Economist Samuel Bowles says, “In the past 20 years, we have discovered that people — all around the world — are a lot more moral and a lot less selfish than economists and evolutionary biologists had previously assumed, and that our moral commitments are surprisingly similar: to reciprocity, fairness and helping people in need, even if acting on these motives can be personally costly for a person.”

There is a lot we do at Atma to promote prosocial content, from sponsoring community resilience gatherings like tree planting, to contests where people share what they love about their neighborhood. Community moderators set the tone for “helpful” content, and our marketing focuses on “neighbors helping neighbors.” And, for people living in poor communities who are too easily ignored by governments, AtmaGo makes them visible. One of our users said: “Marginalized people are not helpless, with AtmaGo people can voice their aspirations, and show the world that they are worthy of attention too.”

When my son decried social media, I nodded in agreement, but also asked him to think about the benefits — of being connected, of being able to share information widely and with no cost, of amplifying voices that are often unheard.

There are major problems with social media, that much is clear, but there are also huge benefits that we have just started to understand and capture. AtmaGo is our attempt to create a better approach — one that’s explicitly prosocial and focused on people helping people. We may not be as big as Facebook (yet), and we can’t say we’ve solved every problem, but we are trying to find a better path — in the end, we are betting that the right kind of social media can unlock more of what is good in humanity.

How does a startup evaluate impact?

Efforts to quantify the benefit of social program date back at least to Thomas Hobbes, but in the past 15 years there has been a laudable push to subject public and nonprofit programs to greater scrutiny (see Holley and Carr, 2014). Advances in computing, and in the analysis of “big data” have made it relatively easy to create complex metrics and exciting graphics. But despite these innovations, creating meaningful impact evaluations—especially for early-stage ventures—is still quite challenging.

This is because the most rigorous measures of impact, which assess whether a program is actually changing conditions in the world, typically require expensive and time-consuming longitudinal or randomized controlled studies. The results of a 5- or 10-year impact study will arrive too late for those who are being hit by floods or suffering the effects of broken infrastructure today. This is why we need to be both rigorous and “realistic” about what evaluation can offer social innovators and philanthropists (Ebrahim, 2013).

The good news is that by applying a systematic evaluation framework to this challenge, we can create a hybrid approach that combines outcome evaluation with impact estimates based on publicly available data. Please read our impact evaluation white paper to learn more about our approach.